Ultimate Broker PortalThe brokerage operating system
Pricing

Flat monthly plans. Every agent included.

A brokerage pays one monthly price for the whole platform, however many agents use it. Launch pricing as of October 2026.

Single brand

Launch

$499per month

One brokerage brand on its own domain with the full agent portal and core broker tools. No MLS connection required.

  • Your domain, logo and colours, automatic SSL
  • Agent portal: CRM, Marketing Studio, forms and e-sign, transactions, agent websites, calculators
  • Broker dashboard, review queue and production reports
  • Training, help center and tutorials
  • Standard support and onboarding guidance
  • MLS Connect available as an add-on once your MLS approves your feed

Best for: Independent brokerages and teams that want one system fast, with or without MLS access.

Talk about Launch
Franchise and white label

Enterprise

Custom

Custom MLS and data approvals, integrations, white-label packaging and dedicated implementation.

  • Everything in Growth
  • Custom integrations and data approvals
  • White-label packaging and migration support
  • Dedicated implementation and training
  • Service levels agreed in writing

Best for: Franchises, large independents and groups that resell to their own offices.

Talk about Enterprise
Optional

MLS Connect

Add-on for Launch, included in Growth and Enterprise

Connects your brokerage's own MLS data feed to the portal: property search on agent websites, MLS lookups, buyer matching, CMA packets, listing photo import in Marketing Studio, and the MLS check behind the lead engine.

Requires your brokerage's own IDX or VOW agreement or an MLS-issued data key. Priced per MLS on your walkthrough. Everything else in the portal works without it.

Launch pricing is preliminary and does not include third-party pass-through costs such as MLS and IDX data fees, domain registration, AI image and video provider credits, email delivery volume beyond the included allowance, or custom legal and compliance review.

Side by side

What each plan includes.

IncludedLaunchGrowthEnterprise
Brands and domains11 brand, multiple officesMultiple, white label
Agent portal (CRM, Marketing Studio, forms and e-sign, transactions, calculators)IncludedIncludedIncluded
Agent websites (bio, contact and calculator forms, lead capture)IncludedIncludedIncluded
Broker dashboard and production reportsIncludedIncludedIncluded
Works without any MLS connectionYesYesYes
MLS Connect (property search, lookups, buyer matching, CMA, photo import)Add-onIncludedIncluded
Office-scoped admins and rostersSingle officeIncludedIncluded
Lead engine (credits, homeowner and FSBO leads, MLS-checked)NoIncludedIncluded
Recruiting intelligenceNoIncludedIncluded
Custom integrations and data approvalsNoBy arrangementIncluded
ImplementationGuided self-setupOnboarding assistanceDedicated
SupportStandardStandardService levels in writing
Do the math

What does your current stack cost?

Most brokerages have never added it up. Put in your agent count and what each agent pays for separately.

Your brokerage
What each agent pays for today ($ per month)

A year, side by side

Separate tools15 agents x $150 a month, plus $150 brokerage-level tools$28,800
Ultimate Broker PortalGrowth plan, $999 a month, every agent included$11,988
Estimated yearly difference$16,812

Estimate only. The default per-agent figures are placeholders; type in what your agents actually pay. Launch pricing as of October 2026, excluding pass-through costs. Growth is suggested above 10 agents for the lead engine and multi-office controls.

Agent edition

Not a brokerage? Agents and teams can start on their own.

Ultimate Agent Portal gives individual agents and teams the daily workspace, with broker-sponsored seats available when the brokerage joins.

Starter

$49 per agent per month

Agent CRM, tasks, calendar, calculators, links, training and a basic marketing workspace.

Pro

$99 per agent per month

Adds transactions, e-sign workflows, document inbox, Marketing Studio, agent website and advanced follow-up.

Broker sponsored

Custom

Broker-paid seats with lead rewards, compliance review, office templates and brokerage-wide controls.

Visit Ultimate Agent Portal

Pricing questions

The fine print, in plain English.

Do we get our own CRM, or share one?

Your own. Every brokerage gets its own portal, agent websites and CRM, empty on day one. You import or capture your own leads, and nobody outside your brokerage can see them.

Do we need MLS or IDX approval?

Not to use the portal. Every module except the MLS-connected ones runs without any MLS feed. MLS Connect, which adds property search, listing pages, MLS lookups, buyer matching, CMA packets, listing photo import and the lead engine's MLS check, uses your brokerage's own MLS data feed: an IDX or VOW agreement, or a data API key your MLS issues to your brokerage. We configure it once your MLS approves it, and we never share another brokerage's MLS access.

We do not have MLS access, or do not want it. Can we still use it?

Yes. The Launch plan runs the whole portal without an MLS connection: CRM and follow-up, Marketing Studio with photos you upload, forms and e-sign, transactions, agent websites with bio, contact forms, calculators and lead capture, broker dashboard and reports, training and help. Add MLS Connect later if you want it.

What is not included in the monthly price?

Third-party pass-through costs: MLS and IDX data fees, domain registration, AI image and video provider credits, email delivery volume beyond the included allowance, and any custom legal or compliance review.

How long does it take to go live?

A branded pilot can be up within days of the walkthrough. Full rollout depends on your MLS approvals, imports and training schedule; we plan it together on the call.

Where is our data and who owns it?

It is yours. Each brokerage's data lives in its own installation, backed up off-site hourly and nightly with weekly restore tests, and it leaves with you if you leave.

Want a number for your brokerage?

Tell us your size and what you run today. We will come to the walkthrough with a plan and a price in writing.

Book a walkthrough Tour the platform